Latest News on Brands
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Brands - Total results - 547
Mar 12, 2019
Surf Excel ad: Mileage may vary, but brands will measure social engagement not tut-tutting of trollsIt doesn’t matter what we 'think' about the Surf Excel ad, what matters immensely to the brand is how much we’re obsessing over it and for how long. The fundamental disconnect between garden variety opinion and how brands measure earned media is playing out in real time, like it has in so many other moments. In recent months, the Nike ad featuring Colin Kaepernick, the Gillette ad riffing on the #MeToo movement have all applied the same tactic (or you could call it strategy, if you prefer) of inserting themselves into a cultural moment and then measuring the social touchpoints while earned media exploded around the bonfire they started.
Feb 09, 2018
5 Women who won against themselves, the system and at the OscarsArray
Oct 27, 2017
Will the planned consumer protection law run amok with businesses and spoil the free-market spirit?One hopes the overzealous Central Consumer Protection Authority does not constantly snipe at the marketing people and become a kill-joy commissar
Oct 17, 2017
How Nature Basket Scripted A 180° TurnaroundArray
Jun 27, 2017
Kidambi Srikanth's case shows why even good performances aren't enough to attract endorsementsPost the Australia Open title, every corporate in town wants to be part of the Kidambi Srikanth photo frame, at least to explore the possibility of a marriage of brand with personality.
Jun 25, 2017
Uber crisis shows that even the best PR practices have their limitationsUber’s case is not an ordinary PR disaster
Apr 28, 2017
Boycott by major advertisers could have long term implications for YouTubeYouTube's inability to keep big-brand ads off unsavoury videos is threatening to transform a rising star in Google's digital family into a problem child.
Apr 04, 2017
Twitter will now allow brands to request and share their location data with users using direct messagesMicroblogging site Twitter has launched a new tool that allows brands to request and share location data with users via direct messages in order to provide better customer service, the media reported on Tuesday.
Apr 01, 2017
Harish Bhat's 2nd book: With digital media, consumers want to have dialogue with brandsThe advent of digital has been at the root of the radical shift that marketing has witnessed, in recent times.
Mar 22, 2017
Amazon is increasing its efforts and scope to remove counterfeit goodsAmazon.com Inc is expanding a programme to remove counterfeit goods from its website this spring as part of a broader push to assure brand owners that the online retailer is an ally rather than a threat.