India's top brands that witnessed accretion in brand value include Tata, Godrej, HCL and L&T. The brand value of Tata Group rose by $3 billion to $21 billion, an increase of 16 percent, primarily led by its flagship company TCS.<br />
Here’s a story of what one thought was a universally known known – but, amazingly, to one entity, it’s either a known unknown or an unknown unknown.
We sure hope that this 'Gunda' will make a difference in educating the masses on safe sex.
Bajaj's competitive edge has been its consistent focusing on 'brands' and 'positioning' for two-wheeler enthusiasts.
Using intelligent employee engagement to improve retention, motivation and productivity - and enhance customer experience in the process.
Hazare has maintained his numero uno position for the second consecutive year. Bollywood actor Aamir Khan jumped to the number two position from his fifth rank last year riding high on the popularity of 'Satyamev Jayate
Google tech shopper report shows 7 out of 10 Indian buyers know what brand and model they want before entering a store.
It’s not just Nissan. Brand after brand (aided and abetted by creative and media agencies) are looking for the elusive innovation – much as digital agencies are asked to ‘create a viral’.
With rupee falling 15 percent over the last quarter, prices of apparel, travel and vegetables will a rise with rising import costs.
Nike believes that more people will take up running and playing because of the FuelBand and thus would be in the market for Nike products.
Bollywood star Salman Khan has turned into a businessman - he has invested in the online travel portal Yatra.com and will also be the face of its new marketing campaign in India and the US.
If one takes the study seriously, 11 of the 'most exciting brands' are beverage brands; 3 are chocolate brands and 5 are mobile service providers or handset manufacturers.