Brand

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Brand - Total results - 57
Tata Group is India's most valued brand but the black horse is LIC
Brands

Tata Group is India's most valued brand but the black horse is LIC

India's top brands that witnessed accretion in brand value include Tata, Godrej, HCL and L&T. The brand value of Tata Group rose by $3 billion to $21 billion, an increase of 16 percent, primarily led by its flagship company TCS.<br />

Dixcy Scott's fail: Badly timed Salman Khan ad does it no favours
India

Dixcy Scott's fail: Badly timed Salman Khan ad does it no favours

Here’s a story of what one thought was a universally known known – but, amazingly, to one entity, it’s either a known unknown or an unknown unknown.

Ranveer likely to be Bollywood's first actor to endorse condom brand
Entertainment

Ranveer likely to be Bollywood's first actor to endorse condom brand

We sure hope that this 'Gunda' will make a difference in educating the masses on safe sex.

Rajiv Bajaj's secret to success: Brand, Baaja, Bike, but not Bajaj
Business

Rajiv Bajaj's secret to success: Brand, Baaja, Bike, but not Bajaj

Bajaj's competitive edge has been its consistent focusing on 'brands' and 'positioning' for two-wheeler enthusiasts.

How Employee Engagement Can Enhance Customer Experience
Biztech

How Employee Engagement Can Enhance Customer Experience

Using intelligent employee engagement to improve retention, motivation and productivity - and enhance customer experience in the process.

Shah Rukh Khan gets tainted by IIPM mess
Business

Shah Rukh Khan gets tainted by IIPM mess

The IIPM controversy can serve as a lesson for celebrities. While they can, and should, look at endorsements as a source of income, they should also look at whether the brand they choose to endorse could damage a more valuable brand - their own.

Anna most trusted Indian, Nokia most trusted brand: survey
Business

Anna most trusted Indian, Nokia most trusted brand: survey

Hazare has maintained his numero uno position for the second consecutive year. Bollywood actor Aamir Khan jumped to the number two position from his fifth rank last year riding high on the popularity of 'Satyamev Jayate

Most Indian tech buyers know exactly what they want: Google report
News & Analysis

Most Indian tech buyers know exactly what they want: Google report

Google tech shopper report shows 7 out of 10 Indian buyers know what brand and model they want before entering a store.

Nissan’s innovation makes The Times of India an impossible read
India

Nissan’s innovation makes The Times of India an impossible read

It’s not just Nissan. Brand after brand (aided and abetted by creative and media agencies) are looking for the elusive innovation – much as digital agencies are asked to ‘create a viral’.

Your fashion accessories just got more expensive. Here's why
Business

Your fashion accessories just got more expensive. Here's why

With rupee falling 15 percent over the last quarter, prices of apparel, travel and vegetables will a rise with rising import costs.

Will gamification solve your consumer loyalty issues?
News & Analysis

Will gamification solve your consumer loyalty issues?

Nike believes that more people will take up running and playing because of the FuelBand and thus would be in the market for Nike products.

Salman Khan invests in Yatra.com. Who will gain more?
Investing

Salman Khan invests in Yatra.com. Who will gain more?

Bollywood star Salman Khan has turned into a businessman - he has invested in the online travel portal Yatra.com and will also be the face of its new marketing campaign in India and the US.

Indian youth drink, snack and talk, says Brand Equity
Business

Indian youth drink, snack and talk, says Brand Equity

If one takes the study seriously, 11 of the 'most exciting brands' are beverage brands; 3 are chocolate brands and 5 are mobile service providers or handset manufacturers.

Nokia, SAP Form Anti-Piracy Services Firm
Biztech

Nokia, SAP Form Anti-Piracy Services Firm

Original1 will provide a one-stop shop for companies seeking secure services that protect them from counterfeiting and safeguard the value of their brands.