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Brand India
All Stories for Brand India
'Brand India' has taken a hit in past 2-3 years: Sir Martin Sorrell
Fp Staff •
Narendra Modi is a 'Brand India' expert, thanks to Wally Olins
Anant Rangaswami •
How Wally Olins made Narendra Modi an expert on brands
Anant Rangaswami •If Wally Olins was a great teacher, Narendra Modi made for a prize student.
India should brand itself as a software country: Brand Guru Al Ries explains the logic
Vivek •Large countries are not easy to brand. Al Ries believes India's best bet would be to brand itself around computer software
Watching Modi’s followers: why there’s no middle path
Anant Rangaswami •We have seen many elections, with one political party pitted against another, but none that created divisions as deep as Modi seems to have.
India's global image is sinking: But should we care?
Chaudhry •A new global survey shows that rape and corruption have dented India's image, especially in North America and Western Europe. But should we care?