Bajaj Chetak

Bajaj Chetak makes a comeback with an all-electric drivetrain, price yet to be revealed

Bajaj is yet to announce the prices of the electric Chetak but we anticipate a sticker price of Rs 1-1.1 lakh.

Bajaj re-registers Chetak brand name

This is a way to ensure these names are available for future business and definitely not available to other competing manufacturers

Did Rajiv Bajaj fight with his dad for branding his mobike?

Rajiv Bajaj, the man behind Bajaj Auto's new strategy, thinks his business is more about marketing than product engineering.