Has Asus done justice with the pricing of the new ZenFone 3 series? Or will the strategy of premium smartphones be fruitful for the company?
Asus CEO Jerry Shen has officially stated that the company will release the Zenfone 3 in June to target the mid-range market segment.
The next generation of the ZenFone series, the Asus ZenFone 3, is rumored to sport a fingerprint scanner, which will be the company's first set of devices featuring fingerprint recognition technology. The device is scheduled to release mind-2016.