Asus Zenfone-3-launch

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ZenFone goes premium, but will it translate to success for Asus?
News & Analysis

ZenFone goes premium, but will it translate to success for Asus?

Has Asus done justice with the pricing of the new ZenFone 3 series? Or will the strategy of premium smartphones be fruitful for the company?

Asus Zenfone 3 to be launched in June, to target mid-range segment, says CEO
News & Analysis

Asus Zenfone 3 to be launched in June, to target mid-range segment, says CEO

Asus CEO Jerry Shen has officially stated that the company will release the Zenfone 3 in June to target the mid-range market segment.

Upcoming Asus ZenFone 3 to sport fingerprint sensors; expected to launch in May 2016
News & Analysis

Upcoming Asus ZenFone 3 to sport fingerprint sensors; expected to launch in May 2016

The next generation of the ZenFone series, the Asus ZenFone 3, is rumored to sport a fingerprint scanner, which will be the company's first set of devices featuring fingerprint recognition technology. The device is scheduled to release mind-2016.