Aspirational

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Muscular India: In a new book, Michiel Baas examines masculinity, mobility and the new middle class
Lifestyle

Muscular India: In a new book, Michiel Baas examines masculinity, mobility and the new middle class

Michiel Baas’ book explores how fitness trainers in the gyms of urban India use their ‘bodily capital’ for ‘upward mobility’

Peer to peer platform Mutterfly aims to garner sizeable share of India's $3 bn white goods rental market
Business

Peer to peer platform Mutterfly aims to garner sizeable share of India's $3 bn white goods rental market

With 70,000 registered users across its mobile and web platforms, Mutterfly is focused on Mumbai as its primary market, but also services Pune and Bangalore.