Apple Profits

Tim Cook brings in Burberry boss to restore Apple's shine

Burberry CEO Angela Ahrendts rebuilt the brand after over-exposure of its trademark pattern alienated wealthy clientele. Her approach: to embrace...

Apple shares tank as iPhone 5S, 5C fail to dazzle

Apple Inc's shares slid 6 percent on Wednesday as a pricier-than-expected iPhone "5C" extinguished hopes of a major expansion...

Investors bullish ahead of Apple iPhone launch

Investors are hoping that Apple Inc will unleash some of its old magic when it takes the wraps off its latest iPhone on Tuesday...

Tim Cook leading a quiet cultural revolution at Apple

Tim Cook, after taking over for Steve Jobs as the corporate leader of Apple, is bringing a lot of changes to the company....

Apple's cash plan takes heat off Cook, buys him time

Tim Cook wants investors to "think different" about Apple: less as a hyper-growth startup-like company and more as a mature but robust technology...

47.8 million iPhones, 22.9 million iPads sold in the last quarter

Apple has released a press release stating that it has seen record results in its 13-week fiscal 2013 quarter that ended on December 29, 2012. The company has

Apple's market cap falls below $500 bln as shares keep falling

Apple's market capitalization fell below $500 billion on Thursday as shares of the world's most valuable...

Apple shares jump, hit record high on "iPhone 5 fever"

Apple Inc shares jumped on Friday, touching a record high on what one analyst called "iPhone 5 fever" as the company said some customers...

Apple's rivals swoop into China as iPhone 5 learns Mandarin

Apple Inc's disappointing China sales suggest that its customers will not always wait for the next iPhone when rivals such as Samsung have ...

How Apple's phantom taxes hide billions in profit

On Tuesday, Apple is set to report financial results for the second quarter. Analysts are expecting net income of $9.8 billion. But whatever figure ...