Recent Highlights
All Stories for Advertisers
Facebook temporarily suspends targeting of ads by excluding racial groups
• 7 years agoFacebook, the largest social network with 2.1 billion users and $36 billion in annual revenue, has been on the defensive for its advertising practices.
Apple fires back at advertisers complaining about new privacy features coming to Safari browser
Tech2 News Staff • 8 years agoAt WWDC 2017, Apple announced a new feature for the Safari web browser called Intelligent Tracking Prevention, which fights targeted advertising
Facebook introduces an option where advertisers can buy video ads to meet the target audience
Ians • 8 years agoThe move gives advertisers an option to specify whether they would like their in-stream ads to appear on Facebook itself.
Facebook to stop charging advertisers for accidental clicks on advertisments by users
Ians • 8 years agoThis new Facebook policy may discourage pestering ads and pop-ups from appearing on the screens.
Instagram Stories completes one year; leaves rival Snapchat behind in terms of active users
Tech2 News Staff • 8 years agoIn terms of average time spent on Instagram, it is 32 minutes per day for users below the age of 25. And for those over 25 years, the duration is 24 minutes per day.
Facebook will refund some of the advertisers after discovering a bug in metrics
Fp Archives • 8 years agoFacebook said it had fixed the bug, which was not found on the desktop version or the mobile app.
Facebook has apologised after 'exploiting' kids in Australia by monitoring their posts for ads
Fp Archives • 8 years agoInternal documents outline how Facebook can target "moments when young people need a confidence boost.
Boycott by major advertisers could have long term implications for YouTube
Fp Archives • 8 years agoYouTube's inability to keep big-brand ads off unsavoury videos is threatening to transform a rising star in Google's digital family into a problem child.
YouTube puts a limit of 10,000 views to display ads on any channel, in response to boycott by major brands
Tech2 News Staff • 8 years agoThis means that YouTubers who are just starting off will not immediately be able to earn money from YouTubes Ad revenue stream.
YouTube boycott by advertisers could cost Google $750 million in revenue
Fp Archives • 8 years agoThe boycott of video-hosting platform YouTube by advertisers could cost its parent company Google $750 million in revenue, a media report said.