Wolverhampton Wanderers FC shoot for the moon, literally, to unveil new season kit
The Wolves compete in the English Football League Championship which is the second highest tier in the English football league system after Premier League, but they are clearly not shy to shoot for the moon.
English football club Wolverhampton Wanderers FC seem to have taken the term 'kit launch' literally. The Wolves pulled off an outrageous stunt on Friday, sending their club's newly launched kit where no football jersey has gone before — in space! While kit launches become more and more over-elaborate affairs, the Wolves shot for the moon — they tied their next season's shirt to a high-altitude balloon and sent it into the stratosphere.
— Wolves (@Wolves) June 16, 2017
Keeping up with the recent tradition of over-the-top kit launches, the Wolves surely reached new heights with their 2017-18 shirt. Before the shirt was launched into space, the second tier side's social media feed had teasers for fans and followers about a potential gimmick. The enterprising stunt was performed on a very tight budget that is sure to impress even Elon Musk and his SpaceX team. According to media reports, it was carried out using just a balloon and a tiny rocket with a shirt around it.
The Wolves compete in the English Football League Championship which is the second highest tier in the English football league system after Premier League.
After clearly succeeding with their attempt, the club then uploaded the footage on their YouTube channel. It was surely one of the most ceremonious shirt unveilings in recent memory and an 'out of the world' publicity stunt.
The Premier League side were scheduled to play Italian champions Inter Milan this weekend in the opening round of the Florida Cup, which also includes Everton and Colombia's Millonarios.
No fee has been disclosed but British media reported value the deal at £34 million ($47 million) rising to £48 million with add-ons.
The move appears to form part of a rebuilding process at the north London side, with Belgium defender Alderweireld leaving despite having two years left on his contract.