 "When Sachin’s happy, so are we")
So says Coke, quick off the blocks with their tribute to Sachin Tendulkar as he reaches his hundredth hundred. [caption id=“attachment_247466” align=“alignleft” width=“380” caption=“The advertisement by Coca Cola congratulating Sachin. Firstpost”]  [/caption] This is what Coke says about Sachin. “We have hugged complete strangers, distributed sweets, chanted ourselves hoarse, postponed meetings and cancelled appointments just to watch him score centuries. Because when Sachin scores, we score. When Sachin looks up to the heavens and smiles, we smile. When he’s happy, so are we.” Coke is the first, and just the first of many, many brands who will pull out the stops to congratulate the man who has helped so many brands get noticed. For the moment, we can enjoy the happiness that Sachin opened.
The first of the congraulations for Sachin have begun to come in with soft drink maker Coca Cola being the first among the brands.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more
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