Virat Kohli trumps Lionel Messi, Novak Djokovic: Indian batsman named third-most marketable sportsperson

PTI May 26, 2016 20:32:00 IST
Virat Kohli trumps Lionel Messi, Novak Djokovic: Indian batsman named third-most marketable sportsperson

New Delhi: India's Test captain and numero uno batsman Virat Kohli has been named as 'Third Most Marketable Sportsperson' in the world ahead of football superstar Lionel Messi, world No 1 tennis player Novak Djokovic in a latest survey published by magazine 'SportsPro'.

Kohli is ranked behind NBA's 'Most Valuable Player' Stephen Curry and Juventus' French international Paul Pogba.

Incidentally, Kohli is just ahead of golfer Jordan Spieth. Djokovic is 23rd in the list, followed by Messi at 27th and 'Sprint King' Usain Bolt at 31.

Virat Kohli trumps Lionel Messi Novak Djokovic Indian batsman named thirdmost marketable sportsperson

Virat Kohli, the third-most marketable sportsperson in the world. BCCI

Notably another Indian in top-50 is tennis star Sania Mirza.

According to SportsPro, which does extensive research on business of sports, the criteria of ranking athletes from across the world is marketing potential over a three-year period from this summer.

The components they have been assessed are value for money, age, home market, charisma, willingness to be marketed and crossover appeal.

Formula One world champion Lewis Hamilton topped the rankings in 2014; Barcelona's Brazilian soccer star Neymar, in at No 8 this year, took the number one spot in 2012 and 2013; Olympic champion Bolt headed the list in 2011, while NBA star LeBron James was named as the world's most marketable athlete in the feature's inaugural year in 2010.

Updated Date:

also read

LaLiga: Lionel Messi to leave Barcelona after 'financial and structural obstacles’ thwart contract renewal
Sports

LaLiga: Lionel Messi to leave Barcelona after 'financial and structural obstacles’ thwart contract renewal

Barcelona said in a statement that a deal for a new contract had been reached but financial “obstacles” made it impossible for the player to remain with the club.

Formula 1 2021: Mercedes pair Valtteri Bottas, Lewis Hamilton edge Max Verstappen in Hungarian GP practice
Sports

Formula 1 2021: Mercedes pair Valtteri Bottas, Lewis Hamilton edge Max Verstappen in Hungarian GP practice

Verstappen had been quickest in the morning session but Bottas came through a blisteringly hot afternoon to set the pace with a quickest time of 1min 17.012secs, just 0.027s ahead of Hamilton.

Tokyo Olympics 2020: Sumit Nagal to face Denis Istomin in opening round of men's singles
Sports

Tokyo Olympics 2020: Sumit Nagal to face Denis Istomin in opening round of men's singles

Nagal, who qualified for the Games last week after large-scale withdrawals, was pitted against the lower-ranked Uzbek in the draw on Thursday.