Tokyo Olympics 2020: Tournament surpasses $3.0 billion in domestic sponsorship revenues as companies continue to line up

The IOC’s Coordination Commission chief for Tokyo, John Coates, said local sponsorship agreements were up to 62 companies for all three tiers of sponsorship arrangements

Reuters June 25, 2019 21:22:10 IST
Tokyo Olympics 2020: Tournament surpasses $3.0 billion in domestic sponsorship revenues as companies continue to line up
  • The Tokyo 2020 Olympics have generated record domestic sponsorship revenues of more than $3.0 billion, the International Olympic Committee said on Tuesday — three times more than any previous summer Games

  • The IOC’s Coordination Commission chief for Tokyo, John Coates, said local sponsorship agreements were up to 62 companies for all three tiers of sponsorship arrangements

  • Tokyo’s bid file had said some 7.8 million tickets would be available for Games but 20-30 percent of those are reserved for international customers and sponsors

Lausanne: The Tokyo 2020 Olympics have generated record domestic sponsorship revenues of more than $3.0 billion, the International Olympic Committee said on Tuesday — three times more than any previous summer Games.

Tokyo Olympics 2020 Tournament surpasses 30 billion in domestic sponsorship revenues as companies continue to line up

Representational image. Reuters

There is huge enthusiasm among the Japanese for the Tokyo Games, and the public have rushed in their millions to buy tickets.

The IOC’s Coordination Commission chief for Tokyo, John Coates, said local sponsorship agreements were up to 62 companies for all three tiers of sponsorship arrangements.

“This equates to revenues exceeding 3.0 billion dollars from national partnerships. That is an amazing amount of money. This does not include the partnerships with (Japanese companies) Toyota, Bridgestone and Panasonic and their contribution to the TOP programme,” Coates told the IOC session.

The three companies have separate deals with the IOC as major sponsors of the organisation, worth hundreds of millions of dollars in total.

In comparison, the London 2012 Games raised roughly $1.1 billion from domestic sponsors — a record at the time — while Rio de Janeiro in 2016 claimed it had slightly surpassed London, although that is unlikely with final accounts inaccurate given ongoing corruption probes linked to those Olympics.

The IOC has been struggling to attract new cities to bid for the Games and awarded the 2026 winter Olympics on Monday to Milan and Cortina D’Ampezzo after four other cities dropped out and Stockholm was left as the only other bidder.

But in Japan, the Games have generated great enthusiasm with 7.5 million citizens registering to apply for tickets through a lottery system, many of whom ended up without any.

Tokyo’s bid file had said some 7.8 million tickets would be available for Games but 20-30 percent of those are reserved for international customers and sponsors.

“7.5 million ticket (requests). This is an indication of this strong support and high level of interest among the Japanese public,” Coates said.

Updated Date:

also read

Beijing Winter Olympics: Activists unfurl Tibet flag, 'no genocide games' banner at flame ceremony
Sports

Beijing Winter Olympics: Activists unfurl Tibet flag, 'no genocide games' banner at flame ceremony

The incident came a day after Tibet activists staged a demonstration at the Acropolis in Athens calling for a boycott of next year's Winter Games in Beijing

Hockey India withdraws teams from Birmingham CWG citing COVID concerns, discriminatory quarantine rules
Sports

Hockey India withdraws teams from Birmingham CWG citing COVID concerns, discriminatory quarantine rules

Hockey India's decision comes a day after England's withdrawal from the junior men's World Cup in Bhubaneswar over similar reasons.

China human rights record 'not our remit,' says IOC's John Coates ahead of Beijing Winter Olympics
Sports

China human rights record 'not our remit,' says IOC's John Coates ahead of Beijing Winter Olympics

When asked about the treatment of the Uyghur minority in China, IOC Vice President John Coates said the body has no mandate to act.