 "How much do Super Bowl commercials cost? Check out the mind-boggling numbers for the 59th edition")
The Super Bowl is not only one of the most anticipated sporting events of the year but also a prime opportunity for advertisers to reach a massive audience. As the Kansas City Chiefs take on the Philadelphia Eagles in this year’s championship game, and Kendrick Lamar graces the stage for the halftime show, viewers will also witness some eye-popping commercial spots.
How much do Super Bowl ads cost?
For the 2025 Super Bowl or the Super Bowl LIX, the price tag for a 30-second commercial slot on Fox, the official broadcaster of NFL, is expected to hit new heights, with estimates ranging from $7 million to $8 million (approximately INR 70 crore). However, Fox has reportedly managed to secure up to $8 million or more for some last-minute slots, setting the stage for an even bigger financial investment for brands aiming to capitalise on the Super Bowl’s massive viewership.
The Super Bowl’s average audience typically surpasses 100 million viewers, and this year is no exception. With the Chiefs having dominated the recent NFL season, advertisers are eager to capitalise on the heightened attention.
It’s important to note that the $8 million figure only covers the cost of the airtime itself. Agencies and production costs are not included in this number, which means the final price tag for a Super Bowl commercial can easily soar to tens of millions of dollars when factoring in the cost of developing and producing the ad.
How to watch Super Bowl LIX in India?
Unfortunately, there will be no live telecast of this year’s Super Bowl in India. However, fans can watch the live streaming of the NFL championship game on the Disney+ Hotstar app and website in the country.
When to watch Super Bowl LIX in India?
The Super Bowl LIX is scheduled to be played on Sunday, 9 February. The game will kick off at 6:30 PM local time. In India, the match will be available to watch on 10 February at 5:00 AM IST.
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