Star replaces Sahara as official sponsor of Indian cricket team

Star India Pvt Ltd have been awarded the Team Sponsorship Rights covering BCCI Events, ICC Events and ACC Events, for the period 1st January 2014 to 31st March 2017.

Rights include the right to be called the “Official Team Sponsor,” and to display a commercial logo on the team clothing of the Sr. Men’s Cricket Team, the U-19 Men’s Cricket Team, the Men’s A-Team and the Women’s Team.

The decision was taken at a meeting of the BCCI’s Marketing Committee, on 9 December 2013.

 Star replaces Sahara as official sponsor of Indian cricket team

Star's stake in India cricket is increasing. Reuters

The BCCI had slashed the base price to Rs 1.5 crore per match this time. Sahara had been paying Rs 3.34 crore per international match since July 1, 2010.

A BCCI press release stated:

"The tender document, which was available from 11th November 2013, was picked up by 7 prospective bidders. Bids were accepted until 3:00 pm on 9th December 2013, at which time the bids were opened and evaluated. Two bidders – Star India Pvt Ltd and Sahara India Financial Corporation – were in the fray. Sahara’s bid was found to be ineligible.

“Star is the Title Sponsor for BCCI international and domestic matches for the period October 2013 to 31st March 2014, as well as the Holder of the Broadcast, Internet and Mobile Rights of cricket in India, for the period July 2012 – March 2018. Star has a deep understanding of the game of cricket, and what it means to the nation. We are pleased to extend our association with them,” Sanjay Patel, Hony. Secretary, BCCI, said.

“Star is delighted to become the Official Sponsor of the Indian cricket team. It’s a team of brilliant talent and we are proud to be associated with them. This is further endorsement of Star’s deep commitment to Indian cricket and Indian Sports in general,” Uday Shankar, CEO, Star India, said.

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Updated Date: Dec 10, 2013 08:55:24 IST