Star Sports' latest Hockey advertisement will make you feel proud and guilty

Star Sports, in the past few months, have come up with various advertisement campaigns that have captured the mind of the public - the hugely popular ‘Mauka-Mauka’ series during the Cricket World Cup, the catchy ‘Let’s Football’ jingle for the Indian Super League, the ‘#WeWontGiveItBack’ campaign before the World Cup to name a few. [caption id=“attachment_2288674” align=“alignleft” width=“380”] Star Sports latest Ad campaign seems to struck a chord with the fans. YouTube Screengrab.[/caption] Their most recent campaign - #DeshKeLiye - is focused on the much-ignored Indian Hockey Team’s upcoming tour of Belgium for the FIH Hockey World League semi-finals. The event features 10 teams - including heavy-weights like Australia, Pakistan, Belgium, Great Britain - that will fight it out to qualify for the Finals of the league. More importantly, direct qualification for Rio 2016 is at stake. Except, of course, for the Incheon Asian Games Gold Medalists, India - the first and only team to have confirmed their Olympic berth so far. That’s exactly what the video is all about - recounting the brilliant run that this current squad is on, reigniting hopes of seeing Indian Hockey competitive at the world stage again. The video features Captain Sardar Singh and new Head Coach Paul Van Ass leading a staged press-conference, along with Sreejesh Raveendran, Birendra Lakra, Akashdeep Singh and Gurbaj Singh. The star men of Indian Hockey recount other achievements during the stellar year that 2014 was for India’s national sport. But at the end, when Gurbaj Singh delviers the punch-line, viewers will be left with a feeling of pride and guilt at the same time. And sure enough, the video is garnering a lot of attention. As far as marketing campaigns go, Star Sports might have a winner again. Watch the full video below. Rest assured, we’ll be ready with our reports when the event kicks-off in Belgium on June 20.