Sony beats Ten Sports bid for Sri Lanka vs India

Sony has bagged the broadcast rights for next month’s India-Sri Lanka Test series by paying a whopping USD 3.25 million to SLC. [caption id=“attachment_2331272” align=“alignleft” width=“380”] Ajinkya Rahane. Getty Images[/caption] The amount is a good USD 1.4 million more than the competing bid from Ten Sports, reports ESPNCricinfo. Sri Lanka Cricket (SLC) had expressed disappointment over the initial bid by Ten Sports of 1.85 USD and had approached different companies for an increase. The board has an ongoing seven-year deal with Ten Sports but this tour was sold separately because it had not appeared as a home series in the Future Tour Programme. PTI