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Premier League: Bookmaker apologises after listing dead footballer as potential Birmingham City manager

London: A betting firm has apologised after it gave customers the option of betting on a dead former footballer becoming the next manager of Birmingham City.

Paddy Power briefly advertised odds of 66/1 on ex-Aston Villa and England defender Ugo Ehiogu taking charge of rivals Birmingham, following the sacking of manager Harry Redknapp.

 Premier League: Bookmaker apologises after listing dead footballer as potential Birmingham City manager

Fans during a minute's applause in memory of former player Ugo Ehiogu during the FA Cup semi-final between Tottenham Hotspur vs Chelsea. Reuters

Ehiogu died at the age of 44 after suffering a cardiac arrest on April 20 at Tottenham's training ground, where he worked as a coach with their under-23 side.

Ehiogu's inclusion provoked anger on social media.

"This was a genuine error," Paddy Power said in a statement. "A trader re-used an old market as a template for this one, and didn't notice that Mr Ehiogu was included.

"Obviously, that was a mistake, one which was rectified as soon as it was spotted, within minutes."

A spokesman said customers were able to put money on Ehiogu for "less than five minutes" before the error was discovered, adding that nobody actually placed that particular bet.

He added: "We would like to apologise to Mr Ehiogu's family if they did see the tweet. It was obviously a mistake and no offence was meant."

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Updated Date: Sep 18, 2017 17:57:31 IST