Arindam Chaudhuri buys Delhi franchise of i1Super Series

After Shahrukh Khan co-promoted KKR bought the Mumbai team of the upcoming new motorsport racing league, i1 Super Series, Arindam Chaudhuri of IIPM has bagged the Delhi Team, the organiser of the event Machdar Motorsports said today. “I certainly believe it is a great moment for Indian motorsport when large personalities like Shahrukh and Arindam join hands with us to expand the popularity and reach of Indian MotorSport,” said Machdar Motorsports CEO Darshan M. [caption id=“attachment_125432” align=“alignleft” width=“380” caption=“Arindam Chaudhuri is the founder and owner of IIPM.”]  [/caption] Last week, Machdar Motorsports had announced that KKR, which is co-promoted by Shahrukh Khan and Jay Mehta had bought the Mumbai team of the series. Chaudhuri could not be reached for comments. The i1 Super Series is scheduled to start in January 2012 and nine city-based teams in India will participate in the racing competition that will be held in India, the UAE, Malaysia, Bahrain and Qatar. “We will formally announce other team owners in the next few days,” Darshan said. The series, charted on the popular city based franchisee format will have up to nine teams, with each team having an Indian and an international driver. Machdar Motorsports is expected to spend around $5 million on marketing and advertising across media to promote the series. PTI