Jio for Rio: Indian Olympics contingent gets backing from Reliance digital service

New Delhi: The Rio Olympics bound Indian contingent will be sponsored by ‘Reliance Jio’, the digital services arm of Reliance Industries Limited, which has won the rights to be the ‘Principal Partner’ at the quadrennial extravaganza. [caption id=“attachment_2899090” align=“alignleft” width=“380”] Representational image. AFP[/caption] This is a key milestone in the company’s endeavour to empower and support national sporting talents. Commenting on the association, Reliance Jio spokesperson said,“Reliance Jio is honoured to be part of India’s largest ever contingent for the Olympic Games 2016. Our association with Indian Olympic contingent is a natural progression stemming from our corporate philosophy of unwavering faith and belief in today’s young generation, and empowering them through sports. “Each one of these athletes qualified to represent India at Olympic Games, is our national hero. The Reliance family, on behalf of its 1.3 billion countrymen wishes our athletes the very best.” Reliance Industries Limited (RIL) has a history of association with sports in India. In the past seven years, the corporate and its joint venture partner IMG Worldwide have worked with football and basketball federations in India. In addition, the Corporate Social Responsibility (CSR) arm of the company – Reliance Foundation, has been running multi-year grassroots development programs in both the sports under Reliance Foundation Young Champs and Reliance Foundation Junior NBA initiatives.