India's number one female squash player Dipika Pallikal has entered into an association with adidas as the sports apparel major signed the world number 11 for its latest women's campaign 'all in for #mygirls'.
Talking about the partnership Tushar Goculdas, Brand Director, adidas India said, "Dipika is one of the most successful and dynamic squash players in the world today with 4 WSA titles under her belt. Dipika is all in with adidas and we are proud to power her with our cutting edge performance gear to deliver more match winning performances."
"We've launched the partnership with this exciting women's campaign, which enables adidas to connect and engage with our female consumers. Off the court Dipika will express her individual style, sporting our iconic streetwear label- adidas Originals."
Pallikal said, "I am excited to join team adidas and be supported by the leading sportswear brand in the world. 'all in for #mygirls' was a great way to start this partnership and it was super fun shooting with an all-girls team.
"This is a fantastic initiative from adidas that inspires women to simply come together and enjoy a sport of their choice. From running to training, playing squash to even just dancing, any activity can be made fun with your gang of girls.
"I am all in for #mygirls and eager to hit the court in the three stripes for my next challenge."
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Updated Date: Apr 02, 2014 18:21:39 IST