Galwan Valley Clash: IOA to review tie-up with sportswear maker Li Ning amid public backlash against Chinese companies

Chinese companies in India are facing a backlash after the killing this week of 20 Indian soldiers by Chinese forces in a Himalayan border dispute.

Reuters June 20, 2020 08:20:24 IST
Galwan Valley Clash: IOA to review tie-up with sportswear maker Li Ning amid public backlash against Chinese companies

The Indian Olympic Association (IOA) will review its tie-up with sportswear maker Li Ning while the Indian Premier League (IPL) will review its various sponsorship deals following a public backlash against Chinese companies.

Chinese companies in India are facing a backlash after the killing this week of 20 Indian soldiers by Chinese forces in a Himalayan border dispute.

Galwan Valley Clash IOA to review tieup with sportswear maker Li Ning amid public backlash against Chinese companies

Representative photo. Image credit: Twitter/@ioaindia

A wave of anti-China sentiment has led the IOA to reconsider its association with Chinese company Li Ning, its apparel partner.

“We have a tie-up with them until the Tokyo Olympics,” IOA secretary-general Rajeev Mehta told Reuters.

“We’ll discuss the matter in our annual general meeting. Our approach will always be country-first.”

Reuters has contacted Li Ning for comment.

There have also been demands on social media for Chinese smartphone maker Vivo to be dropped as the title sponsor of the country’s popular Twenty20 cricket league.

Former test spinner Harbhajan Singh tweeted: “Ban all Chinese products”.

The IPL said in a statement on Friday that its governing council would hold a meeting next week to review its various sponsorship deals.

“Taking note of the border skirmish that resulted in the martyrdom of our brave jawans (soldiers), the IPL Governing Council has convened a meeting next week to review the IPL’s various sponsorship deals,” the IPL wrote on Twitter.

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