Formula One partner with Snap to reinvigorate social media presence

Madrid: Formula One on Thursday announced a global partnership with Snap, as part of its strategy to reinforce its presence on social media.

This partnership, which begins at the British Grand Prix, comes as part of the strategy of Liberty Media, who took over F1 commercial rights from Bernie Ecclestone earlier this year, to expand their presence on social media, reports Efe.

File photo of former Formula One chief Bernie Ecclestone. Reuters

File photo of former Formula One chief Bernie Ecclestone. Reuters

"This partnership with Snap is part of the ongoing Formula 1 strategy to develop the sport on several digital platforms," F1 said on its website.

"This is the first step towards expanding our social media strategy. Right from the start, we have said we want to work with partners to bring fans closer to the amazing show that is Formula 1, an incredible mix of technology and individual talent - and Snap fits that bill," the head of digital and new business for F1, Frank Arthofer said.

Snapchat has more than 166 million active users per day, every one of them uses the application on average 18 times a day.


Updated Date: Jul 14, 2017 12:57 PM

Also Watch

Watch: The true stories from Dharavi that inspired Rajinikanth's Kaala
  • Thursday, March 8, 2018 Watch: Cyrus Khan talks about Parkour, jumping across walls and why he hates sitting
  • Thursday, May 31, 2018 Unwind: India's basketball sensation Amjyot Singh has his eyes set on becoming an NBA regular
  • Monday, May 28, 2018 First Day First Showsha — Review of Solo: A Star Wars Story in 10 questions
  • Saturday, May 19, 2018 Social Media Star: Rajkummar Rao and Bhuvan Bam open up about selfie culture, online trolls

Also See