'Make games great again': Elon Musk announces AI game studio to transform the 'ideologically captured' gaming industry

Elon Musk, the eccentric business mogul, has announced that he will launch a new AI gaming studio that will make games to counter the work of the game studios owned by “massive corporations”. Musk said that the gaming studio work will be done under his artificial intelligence (AI) startup, xAI, and indicated that its work will be used to counter the ideological standpoint of the current gaming studios.

Musk’s revelation came in one of his replies on social media platform X (which is also owned by him). He was responding to a post from Dogecoin co-creator Billy Markus who alleged that game developers and game journalism have been “ideologically captured”.

“I don’t understand how game developers and game journalism got so ideologically captured. Gamers have always been trolls, anti-greedy corporations, anti-bs. Gamers have always rejected dumb manipulative bs, and can tell when someone is an outsider poser. Why lean into the bs?” Markus wrote on X (formerly Twitter).

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In reply, Musk said: “Too many game studios that are owned by massive corporations. xAI is going to start an AI game studio to make games great again!”

Too many game studios that are owned by massive corporations. @xAI is going to start an AI game studio to make games great again! https://t.co/UR4nFODyfd

— Elon Musk (@elonmusk) November 27, 2024

In a separate post, Musk also termed an alleged hiring process adopted by Microsoft as illegal. He also tagged the CEO of Microsoft Satya Nadella on X in his post.

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Musk’s reaction came in response to a post by an X user who revealed that “Microsoft’s gaming division is excluding whites from being hired to work on their video games. All of their new hires are unqualified queer and black people because the company’s executives have an explicit mandate against “crusty old white dudes.”

In reply, Musk wrote: “Um, @satyanadella, this is illegal.”

Um, @satyanadella, this is illegal … https://t.co/54GC5VW5ZJ

— Elon Musk (@elonmusk) November 27, 2024

The xAI startup that Musk will use to run the AI gaming studio was launched in July 2023 after OpenAI’s ChatGPT started making the waves. In March, xAI announced plans to open-source its ChatGPT rival, “Grok,” allowing the public free access to experiment with the technology’s underlying code.