So does it really pay to be an Indian Premier League franchisee? You have the almost yearly scandals, tournaments being moved out of the country and N Srinivasan to deal with.
Team owners have been wanting to have a bigger say in the running of the league for a while now but the BCCI has turned down that request on many occasions.
And now, according to a report in the Business Standard, the Board of Control for Cricket in India, has decided cut the team owners even more. Starting this year, the TV rights payouts to the teams will be cut by 20 percent -- from 80 percent to 60 percent.
Bascially, it means that the Board will make even more money this year from the TV rights. Multi Screen Media Pvt. Ltd (MSM) has the telecast rights for the tournament for 10 years up to 2017.
According to the Business Standard report, the annual payment from MSM to the BCCI is set to increase from Rs 6-7 crore to Rs 10-11 crore but that isn't going to mean much for the team that have contributed to making the IPL the spectacle it is.
A member of the IPL governing council told the newspaper: "These contracts were signed before the fate of the IPL phase-I was decided. So the franchises will get what is stated"
According to an ESPNCricinfo report, the franchises are struggling to get all sponsors on board as the IPL struggles in the face of the spot-fixing and match-fixing scandal that hit the league last year.
"Kings XI Punjab, Delhi Daredevils, Sunrisers Hyderabad, Rajasthan Royals and Royal Challengers Bangalore are understood to be the five franchises that have been unable to close deals, including finding a front-chest sponsor, a valuable space where the brand is most prominently displayed on the shirt front," said the ESPNCricinfo report.
But many brand and advertising gurus believe that even though people will continue to watch the cricket, the list of top brands wanting to associate with the IPL is becoming shorter.
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Updated Date: Apr 11, 2014 11:42:44 IST