Despite the hoopla, IPL TV ratings fall over last three years

One would think that with the first half of the Indian Premier League’s seventh season taking place in UAE, more people would watch it on television — but it’s quite the opposite. In fact, TV ratings for the first-week viewership has been dropping consistently over the last three years. [caption id=“attachment_1500583” align=“alignleft” width=“380”]  TV ratings for the first-week viewership has been dropping consistently over the last three years. AFP[/caption] A Hindustan Times report says that average television viewer ratings (TVR) for the first week this season is 3.1. It was 3.9 in 2012 and 3.8 in 2013. The report also says that there are fewer kids joining cricket camps compared to the sudden rush during IPL time in previous seasons. Director of Sanspareils & Greenlands Pvt. Ltd Paras Anand is quoted as saying: “The numbers are not as high as two years ago. This season it has been lukewarm. Every (IPL) season there used to be so much excitement. Last year, for the first time, it didn’t get converted at retail level. Click here to read the full Hindustan Times report.