Cash-strapped Benfica to sell wedding dresses, nappies, dog beds alongside club merchandise
Heavily indebted Portuguese giants Benfica unveiled a collection of wedding dresses which it will sell alongside other club items such as nappies and dog beds.
If you are a Benfica fan planning to get married, you are in luck. You can now do so in your favourite club's colours thanks following a range of merchandise launched by the Portuguese club.
The heavily indebted Portuguese giants Benfica have taken club merchandising to the next level, and unveiled a collection of wedding dresses, nappies and dog beds on Tuesday. The club will sell the latest collection line in an attempt to come up with additional revenue. And if these things aren't what you're looking for, the club will even give you discounts on funerals, if that is more along where your interests lie!
The club has put on display 24 wedding dresses, including several in red — the team colour — at a fashion show at their Stadium of Light home, including an appearance by the club's mascot, an eagle.
The wedding dresses sell for up to €10,000 ($11,000).
The club has collaborated with famous bridal designer Michelle Oliveira to produce a range of Benfica-inspired wedding collection, theScore reported.
Launched as an exclusive "Sport Lisboa e Benfica" collection, the line will feature bridal gowns, cocktail dresses, and dresses for children. The collection is available for sale online at the Lisbon Lux Brands website.
"Our goal is to accompany the life cycle of our fans and supporters," Benfica's licensing and merchandising manager, Jose Simao, told AFP. "Just like we have products for babies, like diapers and baby bottles, we have products for all stages of people's lives, for their most important moments."
Among the dozens of items for sale at Benfica's online store are the traditional team jerseys as well as baby pacifiers and nappies, bath towels, bed linen and dog beds.
In addition, Benfica's supporters have since 2012 received a discount on funeral services provided by Portugal's largest network of funeral agencies. The firm offers the option of the Benfica club anthem being played at funerals.
Benfica, who won a record 35th Portuguese championship in May, posted a record profit of €20.4 million during the 2015/16 season. The club currently faces a massive €455 million debt.
With inputs from AFP
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