BAI sign three-year sponsorship deal worth Rs 75 crore with sports equipment manufacturer Yonex Sunrise

New Delhi: In a big boost to badminton in India, the national federation has inked a Rs 75 crore deal with sports equipment manufacturer Yonex Sunrise, which will now supply equipment to BAI for all their tournaments, camps and academies in India.

Badminton Association of India and Yonex Sunrise pen a 3 year historic multi crore deal. Image courtesy: Twitter @Bai_media

Badminton Association of India and Yonex Sunrise pen a 3-year multi-crore deal. Image courtesy: Twitter @Bai_media

In return, the equipment-manufacturing giants will hold title sponsorship rights for all tournaments held under the aegis of the Badminton Association of India (BAI) for the next three years.

Speaking on the development, BAI President Himanta Biswa Sarma said,"We would like to thank Yonex-Sunrise for their continuous support to Indian badminton. We are really very happy with this new deal going through and will give us financial stability going forward and will help us to develop and promote the sport further in the country."

According to a press release, the contract was penned on Thursday after inviting tenders from leading equipment companies.

Ajay Singhania, secretary general of BAI, said, "This is a huge development for badminton in the country and further cements our reputation as one of the best Olympic sports federations in India. This is unprecedented and will take badminton to the next level in the country."

Updated Date: May 11, 2018 20:36 PM

Also Watch

Social Media Star: India’s top lifestyle bloggers share their trade secrets on the latest episode
  • Friday, July 27, 2018 First Day First Showsha — Reviewing Tom Cruise's Mission: Impossible - Fallout in 10 questions
  • Friday, August 10, 2018 It's a Wrap: Fanney Khan stars Anil Kapoor, Rajkummar Rao, Pihu Sand in conversation with Parul Sharma
  • Wednesday, August 15, 2018 Partition's real cost: Sonam Kalra revisits accounts of separation, loss in a spellbinding performance
  • Monday, August 13, 2018 Asian Games 2018: How Indian women's hockey team moved on from heartbreak at London World Cup

Also See