Airtel not to renew BCCI home series sponsorship

Bharti Airtel is not going to renew their sponsorship of the Indian cricket team’s home series, sccording to a report on CNN-IBN. The BCCI marketing committee will issue fresh tenders tomorrow. The telecom giant had won the Indian cricket team’s home series sponsorship rights for a period of three years in 2010. [caption id=“attachment_1117281” align=“alignleft” width=“380”] Airtel has decided not to bid for the home sponsorship rights. Reuters[/caption] The sponsorship rights included all the three formats of the game for a period starting from September 1 this year to March 31, 2013 for a staggering Rs 3.33 crore per game. “Bharti Airtel has won the Series Sponsorship Rights for the period of 2010-2013 with a bid amount of 3.33 crore per Test/ODI/T20 International,” BCCI secretary N Srinivasan had then said in a statement. Airtel won the rights from sports management firm World Sports Group (WSG).