Adidas ropes in Jayawardene as brand athlete

Adidas have signed up Delhi Daredevils skipper Mahela Jayawardene to endorse their apparel. The Sri Lankan cricketer will be part of Adidas’ latest digital and retail campaign for the IPL for their ‘ClimaCool+’ line of apparel..

Jayawardene joins the likes of the Sachin Tendulkar, Suresh Raina and international cricketers such as Keiron Pollard, Dwayne Bravo and Lasith Malinga at Adidas.

[caption id=“attachment_693640” align=“alignleft” width=“380”] Jayawardene joins the likes of the Sachin Tendulkar and Suresh Raina at Adidas. BCCI[/caption]

Speaking about his association with Adidas, Jayawardene said, “Adidas supports some the greatest athletes in the world today and have continued to develop revolutionary products to help cricketers like me outperform. The ClimaCool+ technology in the new Delhi Daredevils team jersey certainly brings the cool, the minute you put it on, and I am all in to face the heat this season.”

Adding to this latest announcement, Tushar Goculdas, Brand Director- Adidas India said, “Mahela is one of the greatest cricketers of the current era- a natural leader, a fantastic batsman and an outstanding fielder. He has had a tremendous impact on the game, making Sri Lanka a dominant force in world cricket. We are excited to support him.”