Inflation pushes Japan’s top pen maker to hike prices on bestselling item for first time in 20 years

Pilot Corporation raised the price of its bestselling Frixion pen by 10% for the first time since 2006, citing rising inflation in Japan. The move reflects a broader trend of Japanese companies adjusting prices after decades of deflation, with core inflation expected to stay above 2%. Pilot's CEO, Fumio Fujisaki, said the company is also focusing on efficiency and premium products amid shareholder pressure and changing market conditions.