 "What Shiv Sena’s logic will do to our 'constitution'")
If the advertising professionals who handle Shiv Sena’s campaign thought that they were being clever by creating an ad which said, “If Pro is the opposite of Con, then what is the opposite of Progress?”, they didn’t factor in what other clever advertising professionals could do with the same argument. [caption id=“attachment_215474” align=“alignleft” width=“380” caption=“The Shiv Sena ad (left) and its clever retort (right). Pic: Shreyas Shevade “]  [/caption] “With that logic, what will these people turn our Constitution into?”, asks a counter to the Shiv Sena ad posted by Shreyas Shevade on his Facebook page. Perhaps, the “constitution” would be transformed into, er, “prostitution”.
The copywriters who worked on the Shiv Sena ad campaign didn’t factor in what other clever advertising professionals could do, with the same argument.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more
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