Was Anna just a media creation, or did Cong missteps help?

To see Anna as purely a media phenomenon would be a misreading of the mood on the street.

hidden December 30, 2011 08:43:14 IST
 Was Anna just a media creation, or did Cong missteps help?

by Rajdeep Sardesai

Those who live by the media often are slain by it. At the 2011 CNN IBN Indian of  the Year awards, Anna Hazare candidly admitted that it was the media which was responsible for his rise from a regional figure in  Maharashtra to a national icon. “If your cameras had not followed me everywhere, who would know me?” was the activist’s honest response.

 Was Anna just a media creation or did Cong missteps help

PTI

Today, the same media reports on Anna’s 'flop show' in Mumbai, on how an anti-corruption stir has become an anti-Congress agitation and how Anna’s fasts amount to coercive blackmail. Last week, Mani Shankar Aiyar, the ruling class’s last iconoclast, referred to Anna as a “Frankenstein monster”,  mirroring the views of several politicians who are convinced that Anna is a media creation threatening parliamentary democracy. But was the media hype really responsible for Anna’s larger than life image?

There is little doubt that over the last nine months, Anna Hazare’s advisers used the media quite brilliantly. Prime-time press conferences, made-for-TV spectacles, social networking campaigns: Anna Hazare did benefit from saturation media coverage. Yes, some of  it was high-pitched,  and, yes, some journalists did become Anna cheerleaders. But to see Anna as purely a media phenomenon would be a misreading of  the mood on the street. Crowds were attracted to Anna not because the TV cameras were there, but because he appeared the antithesis of  a morally bankrupt political leadership beset with a series of  scams.

Rewind to April, when Anna first descended on the national capital. Just before the first fast in Jantar Mantar, Anna addressed a press conference at the Press Club. The attendance was thin, and Anna remained at best an object of  curiosity for the national media. Yet, even before the fast could really take off, senior union minister Sharad Pawar resigned from the group of  ministers on Lokpal, thereby almost vindicating Anna’s claim that a “corrupt” Pawar could not be on an anti-corruption law panel.

Two days later, Anna’s cause was further bolstered when the government issued a formal notification in the official gazette setting up a joint drafting committee that would discuss and draft a strong Lokpal bill. The members of  the committee would be a 50-50 divide of  government ministers and a unique concept called ‘Team Anna’.

Till 9 April, Anna was just another voice in the ongoing debate over an anti-corruption law. The singular act of  agreeing to formally negotiate with his appointees on the Lokpal automatically legitimised him and his ‘team’ as the sole spokespersons for ‘civil society’. Suddenly, confined to the margins were equally respected figures like Aruna Roy, Jaiprakash Narayan (of Loksatta) and a number of  anti-corruption activists who had also worked hard on the Lokpal legislation.

Did the media ask the government to make Team Anna the exclusive interlocutors of civil society, or was this simply a reflection of  a government mindset that was eager to appease all shades of  NGOs and their fellow-travellers? To compound the political error, all nominees on the government side were Congress ministers, effectively making the negotiations a Congress versus Team Anna exercise rather than a wider, more inclusive process.

If  9 April was a bad mistake, what followed on 5 June was another blunder. The Delhi police’s midnight crackdown to break Baba Ramdev’s black money fast came barely 72 hours after four senior ministers rushed to the airport to receive the yoga guru. Treating Ramdev almost like a visiting head of  state one moment, then virtually as a criminal the very next, this was flip-flop politics of  the worst kind that further discredited the government.

The third, and perhaps most serious, error came on 16 August, when the Delhi police arrested Anna as he prepared for a second fast. By first denying him access to the fast venue, and then sending him to judicial custody, the government ensured Anna’s transformation from anti-corruption crusader to martyred messiah.

During Anna’s April fast, the backdrop had been a large Bharat Mata poster with Baba Ramdev sharing stage space  and Sri Sri Ravi Shankar’s supporters providing vocal support. By August, when Anna fasted at Ramlila Maidan, the Bharat Mata poster had been replaced by a Mahatma Gandhi portrait, Ramdev had disappeared, and even Sri Sri was a peripheral presence.

Moreover, the arrest provided the trigger for thousands to take to the streets: this was no longer about a Lokpal anti-corruption law which most Indians knew very little about, but an expression of  general disaffection with a system that was seen to be arrogant and corrupted. Anna, as the self-sacrificing fakir-like figure was the perfect mascot for the angry, anonymous Indian.

The ‘I am Anna’ caps and T-shirts on sale marked the complete ‘personalisation’ of  the movement: the journey from environmentalist in Ralegan Siddhi to folk hero at Ramlila was done. Anna’s triumph appeared complete when parliament, in a desperate bid to end Anna’s fast, passed a hurried ‘sense of  the house’ resolution on the Lokpal bill. So again the question: did the media push the government to arrest Anna, or was this also the irrational act of  an establishment in panic mode?

In the end, both the state and Team Anna mistook the medium for the message. Team Anna saw the frenzied coverage as its main weapon, forgetting that democratic politics is not a repetitive television serial, but a tortuous process of  negotiation and conciliation.  The state, on the other hand, failed to recognise that cacophony will be part of  a media environment in which there are more than 350 news channels and several hundred OB vans across India.

The media will be a loudspeaker of  grievances, not just of Team Anna, but of  many other protest movements in the future. Strong leaders will not be swayed by the noise, a wise civil society will seek legitimacy beyond the camera lens.

(The writer is editor-in-chief, IBN 18 network. Email rajdeep.sardesai@network18online.com)

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