 "Pens to pen drives: New online store taps into Modi fever")
There’s just no stopping the avalanche of all things related to Narendra Modi in the digital world. After offerings like the SmartNaMo Saffron One and the SmartNaMo Saffron Two smartphones, multiple mobile games like Modi Run and Narendra Modi: Game , the latest spin-off based on the BJP prime ministerial candidate is the NaMo online store .
[caption id=“attachment_1172001” align=“alignleft” width=“380”]
Reuters[/caption]
A Live Mint report says that thestore was launched by a group called Take India Beyond Merchandising Pvt Ltd andthe site sells everything from t-shirts to stationery.
All items sold on the site are reportedly inspired by Modi’s lifestyle and values and slotted under the categories: NaMo Mantra, NaMo Lekh and NaMo Tech.
“BrandNaMoisabout more than just revenue generation - it is about being the turningpoint, rising above, altering mindsets and above all, being the change,” says the site.
According to an unnamed source quoted in the report, the company plans to open a physical store in Ahmedabad before expanding across the country.
The site even lets interested supporters get involved by allowing them to upload their NaMo tshirt designs (example: “I am India, I am NaMo”).
Read the entire Live Mint article here .