 "Outsourced campaign to missing dal on plate: Eight reasons why BJP lost in Bihar")
It was billed as the mother of all electoral battles and the BJP lost it miserably. Now that the heat and dust of the month-long electioneering has settled down, it is time to ask the question ‘why’. The scale of the defeat makes it obvious that they went horribly wrong on several counts, starting from strategy to reading the pulse of the people. They sought to use the template of 2014 General Election without out customising it enough for the Bihar Assembly polls taking place a year later. Here are the other matters that could have impacted its prospects: 
End of Article