Social media allows us a voyeuristic look at what the electorate is saying and thinking. Not just the celebrities, but the common citizens. Pravin Shah, for example, is clear that today is different. “Daily agenda :- get up, get to work, meetings, work, family, calls blah blah. Agenda for today : save the country! And then everything else,” he says. Gareth Eswin Thomas is in Delhi, but is a Mumbaikar at heart. And he wants all Mumbaikars to vote, and not duck it and hare off to Lonavala or Khandala or wherever. “Bombay - Go Vote. Make a difference. Put up pics of badly manicured fingers to show you voted. And then head out for your long weekend,” he says. [caption id=“attachment_1494171” align=“alignright” width=“380”]  Rahul Bose posted this selfie on Twitter after casting his vote.[/caption] Perhaps Gareth has a point. We have an NRI reporting on who is arriving to attend the IIFA Awards at Tampa, Florida. “Karim Hirani tags Roshni Patel and he gives her this update. “DEEPIKA PADUKONE is 2 hours away! PRIYANKA CHOPRA is 9 hours away! Get excited people.. and head to Tampa Airport - 9th Floor - Rooftop Green Carpet Party! Today’s Line up for Airport Arrivals are: Deepika Padukone - 2:15 PM Vir Das - 2:15 PM Riteish Deshmukh - 2:15 PM Resul Pokooty - 2:15 PM Stephen Baldwin - 5:20 PMMalaika Arora Khan - 5:59 PM Aftabh Shivdasani - 5:59 PM Abhay Deol - 5:59 PMYami Gautam - 5:59 Pritaam Chakraborty - 6:15 PM Bhoomi Trivedi - 6:15 PM Priyanka Chopra - 9:55 PM Rajkumar Hirani - 11:10 PM Timings might be updated, if so, I will keep you guys posted!,” Karim says. Lots of Mumbaikars on that list. Ashok Lalla (@ashoklalla ) is a tad cynical. “#MumbaiTweets. Er, and I hope, votes too. #Elections2014,” he says. Rajnikanth doesn’t tweet, but he votes. “@ANI_news reports “Lok Sabha Elections 2014 6th Phase: Rajinikanth after casting his vote, gets inked pic.twitter.com/4zp1eUEvCA” And some more from ANI – and good news at that. “ANI @ANI_news Lok Sabha Elections 2014 6th Phase: Voting begins (In Pic: Mumbaikars line up outside polling booth in Cuffe Parade) pic.twitter.com/fpimBJ5paf.” Queues at 7.00 am at Cuffe Parade? That’s good news indeed. More updates later.
Social media allows us a voyeuristic look at what the electorate is saying and thinking. Not just the celebrities, but the common citizens.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more


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