Gujarat Election 2017: For political parties, social media turns battleground as #BJPWaveInGujarat takes on #CongressAaveChhe

With the first phase of Gujarat election a blink away, creativity is at its peak in Prime Minister Narendra Modi's home turf as BJP and Congress have both increased the intensity of their war against each other on social media.

FP Politics December 07, 2017 17:48:57 IST
Gujarat Election 2017: For political parties, social media turns battleground as #BJPWaveInGujarat takes on #CongressAaveChhe

With the first phase of Gujarat election just round the corner,  BJP and Congress have increased the intensity of their attacks on social media.

Popular figures like Manoj Joshi and Paresh Rawal have been roped in by the BJP to project Modi as the saviour who turned the tables in Gujarat. In another set of videos, the party has also carried the "Maro Mat Gujaratna Hitrakshene" message, which translates to "My vote is for the benefit of Gujarat".

Congress has kept the focus on the common man in its campaign. In a series of videos on its social media accounts, people are seen criticising BJP's rule and comparing it with that of Congress.

From relying on #VikasGandoThayoChe, #Gujarat4Vikas, #ModiCheNe, BJP and Congress have relied on specific hashtags on Twitter. While BJP is sticking to #BJPWaveInGujarat ahead of the first phase of election, Congress is going with #IndiaWithRahulGandhi, and #Congress_Aave_Chhe. Alongside, the grand old party is using #NavsarjanGujarat to promote its manifesto.

However, the battle is not just limited to the official accounts of BJP and Congress. The leaders of the two parties have been taking digs at each other and showing support by sharing posts.  Recently, national Information Technology in-charge for BJP Amit Malviya shared a cartoon featuring Congress president Sonia Gandhi, former primer minister Manmohan Singh, Congress leader and former finance minister P Chidambaram, Congress vice-president Rahul Gandhi and his dog Pidi.

In the tweet, Malviya said that Rahul should take his dog's maths class to avoid posting "fake numbers on social media". He had also shared a cartoon mocking the numbers quoted by Rahul during his campaign in Gujarat.

Meanwhile, P Chidambaram has remained a constant critic of the BJP.

A poster, allegedly released by Gujarat wing of RSS, earlier circulated on the social media showing the face-off between "HAJ" and "RAM". While the HAJ acronym stood for PAAS leader Hardik Patel, OBC leader Alpesh Thakore and SC/ST leader Jignesh Mevani, "RAM" was a abbreviation for Gujarat chief minister Vijay Rupani, BJP chief Amit Shah and Modi.

 

 

According to reports, Congress later came up with its own version of the face-off with "RAVAN" and "MAR" posters.

In November, the two main parties in the election race indulged in a slugfest with a series of videos countering each other's self-proclaimed "facts".

The first phase of the Gujarat election is on Saturday. Although two opinion polls on Wednesday gave a clear edge to BJP, Congress is attempting to put up a fight.

With inputs from agencies

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