Cargill expands reach with Wipro's Sunflower Vanaspati brand buy

Bangalore: Cargill has signed an agreement with Wipro to acquire the latter’s flagship brand Sunflower Vanaspati.  The scope of the acquisition is limited to the product brand only, the company said in a statement. [caption id=“attachment_552813” align=“alignleft” width=“380”]  Acquiring Sunflower Vanaspati underscores Cargill’s long-term commitment to growing our consumer food business in India[/caption] This acquisition strengthens Cargill’s existing portfolio of leading edible oil and vanaspati brands and also expands its market reach in India’s palm oil and its derivatives including vanaspati market, it said. Apart from marketing its edible oil portfolio that includes brands such as Nature Fresh, Sweekar and Gemini, Cargill already locally produces and markets Vanaspati under its brands Rath, NatureFresh Purita and, Gemini. “Acquiring Sunflower Vanaspati underscores Cargill’s long-term commitment to growing our consumer food business in India. It is an excellent fit with our existing strong brand portfolio through which we serve a significant consumer base across the country,” said Siraj Chaudhry, Chairman Cargill India. PTI