Karan Johar launches everyday wear-Polki jewellery line in Mumbai
Karan Johar on his jewellery line, “The challenge was to create a shift in how polki is worn - from just being bridal wear to something you can wear to work.”
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Filmmaker Karan Johar launched the offline flagship store of Tyaani.com, the world’s first and only online Polki jewellery store
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Neha Dhupia hosted the event and was seen in a fun tete-a-tete with Karan Johar for the launch of his brand Tyaani, touching upon jewellery , fashion, films , style , online shopping addictions et al.
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As Neha demonstrated the jewellery, Karan said the challenge was to create a shift in how polki is worn - from just being bridal and trousseau wear to being something you can wear to work or an evening out with friends.
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Shravan Satyani of Satyani elaborated how Karan’s inputs extended from the design of jewellery to the branding and distribution. The line features handcrafted yet lightweight Necklaces, Bracelets, Pendants, Maangtikkas, Jhumkas, and multi-hued Chandbalis.
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