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Images: Lifebuoy's ad at Maha Kumbh is true innovation

Images: Lifebuoy's ad at Maha Kumbh is true innovation

FP Archives • February 8, 2013, 14:40:36 IST

Rather than plaster the Kumbh with banners and outdoor messaging, Lifebuoy and OglivyAction found a new medium to carry the message – the humble chapati.

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The rotis stamped with the Lifebuoy advertisement campaign at the Kumbh mela in Allahabad.

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Workers stamp the chapatis with the advertisement message.

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The workers at the Kumbh Mela who stamped the advertisement campaigns onto the rotis using stamps.

Written by FP Archives

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