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Diwali gold buying guide: What to check before you invest
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Diwali gold buying guide: What to check before you invest

FP News Desk • October 15, 2025, 17:47:51 IST
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Diwali is a festival of lights but what makes Diwali more prosperous? It is buying jewellery and other products. Here are top 8 ways you can do before investing on Diwali.

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What to buy
First, one should confirm what to buy. If you are buying gold there are two things which need to be in practice: price and purity. Because of the surge in Gold prices, shopkeepers are charging extra than the actual price, then the person should be aware of the product likely to invest upon.

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Set a budget
Gold is said to be timeless, but your budget should not match this phrase. Allocate your budget and set your limit before visiting a store.

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Understand units
If you are likely to buy gold then, understanding karats should be your priority. 24k is said to be pure gold but soft, and 22k stands best for jewellery. If not gold then stay familiar with the product you are buying so that the shopkeeper does not trick you.

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Checking hallmark
BIS Hallmark is said to be a proof of purity and is certified by the Bureau of Indian Standards. It guarantees purity and fineness of precious metals.

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Buy from reputed stores
Buying any item from a trusted brand avoids scams and fake products. We should stick with well-known company or visit branded showroom.

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Ask for invoice
You should always take a detailed bill as it helps exchange, report or validate any future damage.

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Consider Gold coins or bars for investment
If you are investing, invest in such a thing which increases its value over time and is money-worthy. For pure investments, go for 24k coins or bars. They are easier to store or gift. Reuters

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Buyback policy
Buyback or exchange policy helps the customers to upgrade the product later, if they wish to and exchange the product for any defective piece.

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