Reddit, an online community platform acquires short-video making social media platform Dubsmash

The financial aspects of the deal, which saw the acquisition of Dubsmash by Reddit, are yet to be disclosed.

TechSamvad December 16, 2020 11:47:16 IST
Reddit, an online community platform acquires short-video making social media platform Dubsmash

Reddit mascots are displayed at the company's headquarters in San Francisco, California April 15, 2014. Reddit, a website with a retro-'90s look and space-alien mascot that tracks everything from online news to celebrity Q&As, is going after more eyeballs, and advertising, by allowing members of its passionate community to post their own news more quickly and easily. Image: Reuters

Reddit, an online community platform for conversation and human connections has acquired short-form video app Dubsmash. The financial details of the deal have not been disclosed yet. Dubsmash will bring two key strengths to Reddit. First, Dubsmash’s mission is unique among social platforms, and is aligned with Reddit’s own mission of bringing community and belonging to everyone in the world. Just as Reddit is a place for content you won’t see anywhere else on the Internet, Dubsmash provides a welcoming platform for creators and users who are under-represented in social media. Second, we will integrate Dubsmash’s innovative video creation tools into Reddit, which will empower Reddit’s own creators to express themselves in original and authentic ways that are endemic to our communities, wrote Reddit in a blog post.

“Both Reddit and Dubsmash share a deep-rooted respect for how communities come together,” said Steve Huffman, CEO, Reddit. “Dubsmash elevates under-represented creators, while Reddit fosters a sense of community and belonging across thousands of different topics and passions. It’s clear that our missions closely align and that our community-focused platforms can coexist and grow as we learn from each other.”

“In our years of building Dubsmash, we’ve learned how video can spark creativity, unlock interactions, and deepen connections within communities” said Suchit Dash, Head of Dubsmash. “We want to continue our journey to bring best in class video products to our users, and now Reddit users. We believe in the idea of connecting creators around interests and topics, something Reddit has pioneered, in our growing Dubsmash community.”

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