Watch: Viral PSA about diversity and inclusion wins award at Cannes Liones

When we think of public service advertisements (PSA), we usually associate it with serious topics and grim messages — like the ’no smoking’ ad we get to watch at the beginning for every movie. While PSAs are indeed important for putting across strong messages, US’ Ad Council shows us that it does not always have to be boring. [caption id=“attachment_2319114” align=“alignleft” width=“380”]  A screengrab from the PSA.[/caption] America’s leading producer of public service communications, in a bid to create awareness about diversity and inclusion created an ad that went viral on social media and also won several awards at the Cannes Lions this year. The ad that was shared on YouTube only three months ago and has seen 52,792,838 hits, shows that people from different races, religions can be neighbours and friends. It also tries to show that same-sex couples love each other, or their children like any other heterosexual couple would. The message in the ad is that love has no labels. Digital agency R/GA that created the ad along with Ad Council won many accolades for the award, along with four Cannes Lions awards this year.