Watch: This ad of little girls dropping the F-bomb for feminism breaks all stereotypes

Potty-Mouthed Princesses Drop F-Bombs for Feminism by FCKH8.com from FCKH8.com on Vimeo. So what’s worse? A child swearing and using the F-word in the public or gender equality? You might think how are the two-related and why both can’t be seen as terrible things, but then you’d be wrong. T-shirt company, FCKH8 has put out a video which has cute little kids, liberally using the F-word as they point out the existing gender inequality and violence against women. In short the message of the video is simple: it’s high time we take the terrible gender stats seriously instead of worrying about what language the girls are using. The video has a bunch of little girls (from ages 6-to-13) dressed as princesses, an obsession that is common to and often encouraged in many young girls, but unlike the dainty damsels you might be used to, these princesses mean business. The video starts with the girls repeating the word “pretty, pretty, pretty”. But the tenor quickly changes as one the girls says, “What the fuck? Am not some pretty princess in distress.” From then on, the girls get into flow and ask what is more offensive? A girl saying ‘fuck’ or “the fucking unequal sexist way society treats girls and women.” The girls then go on to explain “words that are more fucked-up than fuck.” It starts with pay-inequality, pointing that “women are still paid 23% less than men for the exact same fucking work.” It’s the same in university too—In fact, even men with Cs get more than top-ranking women. [caption id=“attachment_1770851” align=“alignleft” width=“380”] Screenshot from the video.[/caption] The girls also point out some harsh facts on rape and sexual violence saying that one of out five women will be sexually assaulted. (US statistics for college women) And then they spell out a simple solution, “Here’s a hot tip! Stop telling girls how to dress, and start teaching boys not to fucking rape.” Next they move onto body obsessions where the media, advertisers, etc are constantly telling women how they should look, what is the right body type to have etc. The girls say, “Stop focusing on how we look.” The video also features a 12 year-old boy wearing a pink gown standing up against sexism saying, “When you tell boys not to ‘act like a girl,’ it’s because you think it’s bad to be a girl.” Frankly, the girls do a great job of spouting their lines. Sure the language will leave you a little uncomfortable but the ad does a great job of completely destroying the princess stereotype. There’s no denying that as girls grow up, they face a lot of pressure to conform to society’s rules on looks, bodies, on being a perfect princess in a way; women who tend to use the F-word too often might be ridiculed as being too ambitious or manly. In the list of social rules, girls and women swearing isn’t acceptable. The ad not only spells out in vital statistics (US based) on gender inequality but does it in a way that you can’t choose to overlook. The only problem is that in the end the video is about FCKH8 trying to sell-tshirts, which let’s face it isn’t what will really help feminism.