Tough, witty, with the times: Watch how Indian mothers are redefining the mother-son relationship

The status quo of relationships in the Indian society especially the bond between a mother and a son has had a significant change. Although, Indian TV shows (probably starting with a K) might not reflect the same. The idea of a joint family happily living together might be a stretch and quite far away from the ground reality. And what’s the reality? It’ a shift towards progressive relationships which has been brilliantly portrayed in Axis Bank’s new video.

The video is a part of Axis Bank’s new ad campaign, and it revolves around a conversation between a mother and her son which perfectly captures the essence of a progressive relationship. This heartwarming video by Axis Bank makes a profound statement regarding positive and progressive relationships.

And the best people to bring about this change are none other than our moms. Yes, it’s true! Our moms become our biggest emotional support from the day we are born. In fact, they mould us into the person we are today. Long gone are the days of ‘Tujhe meri kasam’ and ‘Is din ke liye paida kiya tha’. Mom’s understand and all we need to do is talk to them. Their advice can help us tremendously while making important life decisions. To ensure that moms can be a part of larger financial decisions, Axis Bank has uncluttered their home loan plan and provided a simplified decision-making proposition.

Small conversations can make a big change. If you are curious about the video, then check it out below!

This is a partnered post. 


Updated Date: Sep 01, 2017 11:12 AM

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