Things that can make or break an athlete

Ever wondered what is it that differentiates a handful of winning athletes from the rest of us? Is it their physical abilities, the skills they learn & unlearn or their overall performance? Though training is pivotal for an athlete as it aids to build fortitude and strength, finally what counts is the athlete’s fervor to win, singular focus and tenacity that incites their best version and unremitting spirit. A true sportsperson exhibits an unflinching will that is backed by the strength of ambitions, an adamant attitude towards practice & performance and an unwavering boldness that bolsters the sportsmanship spirit. This #PlayBold attitude is what builds the stories of bold men and women and inspires others to fearlessly take on the consequences and make brave choices, much like how the Royal Challenge Sports Drink inspires people to be unafraid of consequences and make bold choices. Through the ‘Made of Bold’ video, cricketer Virat Kohli and Royal Challenge Sports Drink have come together to pay tribute to the bold journey of Indian athletes who #PlayBold against all odds and need to be given the much-deserved recognition and spotlight. As Kohli puts it, “There are champions in the country who have taken up sports other than cricket but the fact is that their commitment and sacrifices are not known to many. They silently endure the test of times in their sporting journey putting a lot at stake and unafraid of consequences. They are indeed “Made of Bold”. This video is an attempt to give everyone a glimpse into the never-say-die spirit of these athletes.”

Let’s come together to pay an ode to this bold spirit and attitude of all Indian athletes who don’t have packed stadiums with screaming fans, but they still give it their all, every single day not for a tour, not for a tournament but for 4 years at a stretch. Only because they are ‘Made of Bold’. Do follow their journeys “made up of a bold spirit, grit and mental strength.” This is a sponsored post.