Rado, upping the ante on the wedding cheer, this time for grooms!

Whenever weddings are talked of, there are two distinct camps - The brides and the grooms. Distinguishable not just by their gender, but also by how much effort goes into one of the camps!

For brides, there’s the trousseau, the jewellery, the shoes, the pampering of the skin and hair, the many, many rituals. In fact, there’s an outfit-jewellery-shoes set for each ritual. It gets pretty hectic.

And the groom? Well, the grooms are relatively low fuss in comparison. The right sherwani, a great haircut, a good suit. Add to that the perfect watch, and the look is complete: festive, classy and oh, so sophisticated.

Which is why we’re thrilled with the Rado True Open Heart Automatic. The watch marries together simplicity with technical brilliance but what it’s really known for though, is its ability to stay true. Always. At the moment when a man makes one of life’s most important vows, this watch makes a fitting witness.

Then there’s the Limited Edition Rado Hyperchrome Skeleton - subtle, stylish, and stark. A watch that is honest and transparent; one that isn’t afraid to show who it is inside. With design that catches the eye and causes it to linger, this is a watch for a man who is self-assured, and ready for everything that is to come. It perfectly echoes the groom’s feeling of excited anticipation and tempers it with real staying power. Could we ask for more from a watch… or the man who wears it?

Of course, when we’re talking of creating memories, of growing, changing and becoming more with the passage of time and experience, nothing compares to the Limited Edition Rado Hyperchrome Chronograph in Bronze. Limited to 999 pieces only, this is a watch for he who is one in a million. Each watch marks the passage of time by developing a patina that is unique to the watch and the wearer. The bronze ages, taking on more depth and character, as does the man who wears it.

Did we say we’re smitten? Oh yes.

So whether it’s your best mate, or the son in law you’re welcoming into the family, this wedding season make it about the Groom.

This is a partnered post.