How is Big Data changing marketing?

In the present scenario, data is the most sought-after commodity because it can connect all the dots and help you figure out what's really going.

Partnered May 16, 2018 18:41:59 IST
How is Big Data changing marketing?

In the present scenario, data is the most sought-after commodity because it can connect all the dots and help you figure out what's really going. Watch Mr Jadgish Mitra, Chief Strategy and Marketing Officer of Head Growth Factories at Tech Mahindra talk about the possibilities of Big Data in understanding the customers.

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