How a three year-old girl changed Tiger to Giraffe

A little girl, Lily Robinson, was confused when she saw a loaf of bread called ‘Tiger’ which for her looked like a giraffe. So, helped by her mother, she wrote a letter to the manufacturer, Sainsbury’s telling them so.

““Dear Sainsssssssssssssssssssbbbbbbbbbbbburyyys, Why is tiger bread called tiger bread?” she asked. “It should be called giraffe bread. Love from Lily Robinson age 3 1/2”

Astonishingly, Chris King, an executive at the customer service team read the letter, drafted a delightful reply (accompanied by a gift coupon) and mailed it to Lily. “I think renaming Tiger bread Giraffe bread is a brilliant idea — it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?” King wrote. “Perhaps, the baker who first made the bread a “looong time ago thought it looked stripey like a tiger”, and, “Maybe they were a bit silly.” [caption id=“attachment_202437” align=“alignleft” width=“380” caption=“It’s now Giraffebread. Wikimedia Commons.”]  [/caption] The child’s mother posted the correspondence on her blog. More than a year later, the blog post inexplicably went viral on social media, with Facebook groups rooting for young Lily and praising Chris King, the customer service executive. Sainsbury’s reacted — and changed the name of the bread. Tiger became Giraffe. There are millions of companies who receive millions of letters from customers every day, millions of e-mail messages, millions of social media updates. Most go unread. But if you have a Chris King around, magic could happen. If you’re a customer focused company, get yourself a Chris King.