Bob Dylan’s superbowl:
Legendary singer Bob Dylan appears in the flesh for one of Chrysler’s surprise ads for the night. The two-minute spot is reminiscent of the car maker’s patriotic ad starring Eminem and celebrating Detroit in 2011. [caption id=“attachment_1371227” align=“alignleft” width=“380”]  From the Bud light Puppy Love ad[/caption] Dylan walks through the city streets explaining that “Detroit made cars” and that “cars are made in America.” In case you didn’t get the point, he goes on to explain in his familiar raspy voice: “Let Germany brew your beer, let Switzerland assemble your watch, let Asia assemble your phone. We will build your car.” It’s the second appearance of the night for Dylan, if you count the tune of “I Want You” in the Chobani ad. Microsoft with its tear jerker on technology
Microsoft has really got you by the heart strings with this one. It features a voice over by former NFL player Steve Gleason who speaks through eye-tracking software on his Microsoft Surface after he was diagnosed with ASL in 2011. The ad is titled ’empowering’ and walks you through how tech changes lives. It shows a deaf woman who is able to hear for the first time, a soldier who is able to witness the birth of his baby via Skype, and an old man who can create art via Microsoft Paint. A Seinfeld reunion… sort of Sightings of “Seinfeld” actors filming in New York City this week sparked rumors of a reunion. Now we know what it was all about: an ad for Jerry Seinfeld’s show “Comedians in Cars Getting Coffee” on Crackle. In the ad, George gripes that he wasn’t invited to a Super Bowl party. After some prodding, Jerry tells him it’s because he “over-cheered.” After some more prodding, Jerry admits the real reason: it seems George “availed himself” in the bathroom of the host’s master bedroom. ________ New York city gets a tune up
Halftime sponsor Pepsi got one of the sweetest ad spots of the night, with a 30-second lead-in to the show starring Bruno Mars. The spot showed various New York City monuments at night being lit up and played like instruments — the Manhattan bridge is strummed like a guitar, Columbus Circle is spun like a record and the Guggenheim and famous Pepsi-Cola sign in Long Island City get played like drums. MetLife stadium, where the game is being played, is turned like a dial, making the lights climb across the city’s skyscrapers. Slow clap for… Stephen Colbert’s Eagle
The best part of the Wonderful Pistachios ads starring Stephen Colbert? The eagle perched on his desk wearing a little matching suit. The spots launch a yearlong sponsorship for between Colbert and parent company Roll Global. Mainly, we’re looking forward to seeing what other outfits the eagle will sport. Wonderful Pistachios says the eagle — played by a puppet — is female. “Colbert calls her a girl in the teaser,” notes Rob Six, a Roll Global spokesman. Car ad or movie trailer?
Chrysler’s first ad of the night ran 90 seconds long and looked more like a movie trailer. The spot for the Ghibli Maserati featured shadowy imagery and a dramatic voiceover by Quvenzhane Wallis, the young actress who starred in “Beasts of the Southern Wild.” “We knew that being clever was more important than being the biggest kid in the neighborhood,” the voiceover notes. It was directed by David Gordon Green, who directed “Pineapple Express.” About those Heinz bottles
If you’re happy and you know it, slap that the back of that ketchup bottle. A catchy ad by Heinz, but it’s worth noting that the majority of Heinz ketchup bottles sold in the U.S. now come in plastic bottles, which were introduced in 1983. The Pittsburgh-based company is still the country’s No. 1 ketchup maker, with 60 percent of the market in North America, according to Euromonitor. Hunt’s, made by ConAgra, is second. _____ Subway makes it to the dance
A new Frito-filled sandwich will be the star of Subway’s ad, which the company says was secured in the 11th hour. Chief marketing officer Tony Pace says Fox approached the company on Friday about a spot that opened up. Pace says Subway will be the only fast-food chain airing an ad during the game. It’s not the first time Subway is benefiting from a last-minute change. Last year, the company had two ads set to run. But because of the blackout, Pace says one of the spots was aired a second time at no extra cost. So is Pace rooting for another blackout? “Absolutely not,” he said.