 "Explore his legacy with Ben Hayward <br>– 2 Men And A Beer</br>")
Ben Hayward, a young member of the Hayward family, was intrigued by a BBC news channel report on one of India’s famous beer brands - Haywards 5000. Ben, a resident of Birmingham, UK, became interested to know more about his family’s journey in India. The young man, full of eagerness, contacted SABMiller (the holding company of Haywards 5000) to take him through his family’s legacy and past. SABMiller assisted him in his travel through India to explore his family roots as well as the expansion of Haywards 5000 beer. Ben Hayward’s journey has been brilliantly captured into a video series. It is a four-part documentary series that trails the history and legacy of the Hayward brand – right from being a family brewed spirit to one of India’s most popular beer brands. The video series titled ‘2 Men and a Beer’ features the exploration & journey of Benjamin Hayward (the grandson of Sir Anthony Hayward) across India, following the origins and heritage of the brand that was founded by his grandfather. The 111-year-old Heritage of the Brand Haywards in India continues to have a loyal consumer base as a cult brand in the heartland of the country. A majority of beer lovers in India say that Haywards 5000 was the first beer that they ever drank. The number ‘2000’ and ‘5000’ that follows after the name ‘Haywards’ stood for the strength of alcohol in the beer. To know more about Hayward’s journey through time, watch Ben Hayward discover the history of an iconic Indian beer brand as he set out on an incredible journey across the country. He stopped by the corporate offices in Bangalore, the resort in Goa owned by the Haywards family, the beer heartland in Punjab & the brewery in Haryana and finally his family home in Kolkata.
2 Men And A Beer
Take a look at Ben Hayward reconnect with his legacy. His travel from England to India – First Stop Bengaluru followed by ‘A Reunion’ with his family in the west coast of the country - Majorda, Goa:
Next chapter of Ben’s travel takes us ‘Into the Heartland’ Punjab & Haryana where he meets new faces and sees the brand through others’ eyes:
His time at Gurgaon & New Delhi takes him to the depth of knowing his brand even better while showing the ‘True Spirit’ of the North:
Last & final chapter of Ben’s travel brings to you a blend of nostalgia and pride, ‘Memory Lane’ at Kolkata, West Bengal:
This is a partnered post.